Fusion PDF
By:Denise LeeYohn
Published on 2018-03-13 by Nicholas Brealey
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Learn how to unleash the power of brand-culture fusion to achieve sustainable competitive advantage and new growth. |This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work.| --Adam Grant, New York Times bestselling author of Originals and Give and Take |Denise Lee Yohn hit a home run with her first book, What Great Brands Do. Now she's written FUSION and it is just as provocative. Denise proves beyond a shadow of a doubt that great companies are powered by brand-culture fusion. I highly recommend this book!| --Ken Blanchard, Coauthor, The New One Minute Manager®, Coeditor, Servant Leadership in Action Internal culture + External brand = FUSION For years, leaders at companies like Southwest, Starbucks, and Google have done something differently that's put their organizations at the top of |the most admired companies,| |best brands,| and |great workplaces| lists. They don't often talk about that |something| specifically in terms of brand-culture fusion, but, as author Denise Lee Yohn reveals, aligning and integrating their brands and cultures is precisely how they've achieved their successes. Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world-class brands, FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business. This is a must-read for readers interested in workplace culture, brand management, strategy, leadership, employee experience, employee engagement, integration, branding, and organization development.
This Book was ranked at 21 by Google Books for keyword business Culture.
Book ID of Fusion's Books is XC83DwAAQBAJ, Book which was written byDenise LeeYohnhave ETAG "FUL/5uynIsI"
Book which was published by Nicholas Brealey since 2018-03-13 have ISBNs, ISBN 13 Code is 9781473676992 and ISBN 10 Code is 1473676991
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "228 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is true
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