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Culture Is Our Business PDF
By:Marshall McLuhan
Published on 2015-02-12 by Wipf and Stock Publishers

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Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.

This Book was ranked at 16 by Google Books for keyword business Culture.

Book ID of Culture Is Our Business's Books is A1qnBgAAQBAJ, Book which was written byMarshall McLuhanhave ETAG "1NVvAsn7SiA"

Book which was published by Wipf and Stock Publishers since 2015-02-12 have ISBNs, ISBN 13 Code is 9781625648280 and ISBN 10 Code is 1625648286

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "336 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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