Cases in Health Care Marketing PDF
By:John L. Fortenberry
Published on 2010-10-22 by Jones & Bartlett Learning
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
This Book was ranked at 16 by Google Books for keyword medical computer application analyst.
Book ID of Cases in Health Care Marketing's Books is pcDeS6OeCO0C, Book which was written byJohn L. Fortenberryhave ETAG "P/GtmlfSwRc"
Book which was published by Jones & Bartlett Learning since 2010-10-22 have ISBNs, ISBN 13 Code is 9780763764487 and ISBN 10 Code is 0763764485
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "244 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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